Three reasons why you should offer metal payment cards to your customers

In today’s evolving world there are more banking options available to consumers than ever before. The number of banks, building societies and other financial institutions is only going to get bigger.

For more affluent customers there is a wealth of different banking options available and it’s crucial to stay at least one step ahead of your competitors. But how?

Metal payment cards are one way to help your bank or FinTech to stand out from the crowd. Here are three reasons why you should expand your financial card offering to include metal cards.

Stay ahead of the curve

Customers are likely to see metal payment cards as a status symbol due to the level of luxury and exclusivity. According to an article from Payment Cards & Mobile Magazine, based on independent research by Edgar, Dunn & Company durability and innovative design are the top two reasons why consumers are attracted to metal cards. Metal payment cards have grown in popularity and reduced in cost, achieving top-of-wallet status for a wider range of consumers. The sleek design and heavyweight feel are an indicator to customers that they’re getting a top-notch product, and a quality bank account – helping banks to stand out from the competition.

The durability of metal cards

One of the most obvious advantages of metal payment cards is that they are durable and hard wearing. From a sustainability perspective this is a great reason why you should offer metal cards to your premium account holders.

Retain customers and build brand loyalty

According to the research by Edgar, Dunn & Company, 51% of consumers surveyed indicated that they would choose to leave their current bank for a competitor that offered a metal payment card, assuming the payment card benefits and rewards were equal.

The article also reveals that the majority of consumers (58%) would feel more positive about their bank if they offered a metal card.

Why choose Thames Technology

Here at Thames Technology, we offer the widest portfolio of premium metal cards currently available in the industry. To meet the ever-growing demand for metal cards we have developed a range of different construction, finish, and weight options to suit varying requirements and budgets.

We are also proud to have Europe’s first metal payment card production facility based at our UK headquarters in Rayleigh, Essex.

The first metal card being manufactured at our new production facility is the Fusion Metal Card, a luxurious dual interface card made from a pure stainless-steel core with an ultra-thin PVC layer on both sides to support full colour branding.

To discover our ELEMETAL range and to find out how we can help your financial institution stay one step ahead of the competition please contact us.